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Meet the New Zoom Brand Launch Signals New Direction
By: Param Dhaley | November 23, 2009
Web Video Integration may be old hat for Zoom but it has now become a concept that they have chosen to hang their hat on.
Founded in 1997 as a video production company with a passion for creativity and innovation, Zoom is emerging as a world-class leader in Web Video Integration – the planning, production, packaging and delivery of online video. In addition to the dedication to the concept of Web Video Integration, Zoom also produces corporate videos, TV commercials, broadcast programming and websites.
By providing organizations with an opportunity to seamlessly integrate their communication efforts across both online and offline mediums, web video integration is a holistic approach to incorporating web video into every branch of a company’s communications strategy.
November 23rd marks the introduction of Zoom’s brand and the launch of a new website that focuses on the marketing the concept of Web Video Integration.
As the cornerstone of the brand, the Zoom logo is composed of four primary visual meanings.
- The allusion to film reels is a tribute to Zoom’s roots as a traditional video production company.
- The colours used represent the integration between web and video
- The reference to infinity is a promise to continue providing creative solutions, service and honesty in all our relationships.
- The subtle race track imagery is the embodiment of our name.
The new website was developed with simplicity in mind and designed to showcase Zoom’s expertise through the valuable relationships we’ve built over the years.
As Zoom moves forward, it continues to pioneer the way online video is used. From the introduction of JetSuite in early 2010, to the continued improvement of existing products like JetVision, and the cultivation of valued relationships with current and potential clients, Zoom takes pride in offering creative solutions and building strong relationships based on honesty and integrity.
For further information on this post, please contact:
Trevor Alberts
Senior Project Manager
Phone: (403) 229-2511
Email:
